Marketing analysis of tiger shrimp (Penaeus monodon) (case: Belawan Sicanang Village, Medan Belawan District, Medan, North Sumatra)

Shrimp is an important export commodity in North Sumatra. Demand for shrimp will continue to increase with the increasing need consumption and industrial needs such as food, pharmaceuticals, cosmetics. The difference prices at farmer level market prices, fluctuations of price are faced by farmers. objectives research examine marketing channel, function, costs, margin, share spread obstacles marketing. area determined purposively Sicanang Village. sampling method used a census, 37 sample size. Quantitative qualitative analysis analysis. results showed that there 3 channels area, farmers perform 6 functions, while collector traders retailers 8 functions. There margin each channel. Price channel I highest III highest. lack seed fires infrastructure, unorganized cooperatives, wet weather during rainy season, waste from Electric Steam Power Plant Industry, fluctuation selling area.